We value our own personal style – whether that involves fashion, interior design or choosing music that suits our tastes. In our modern world, there are more and more opportunities to express our individuality in new ways, every day. A trend that does not stop at floor coverings, as the DOMOTEX trade fair recently proved.
“Unique Youniverse” was the focus theme of this year’s DOMOTEX, the world’s leading trade fair for carpets and floor coverings held in Hanover, Germany.
The trend towards customization and personalization was discussed by experts and visualized for visitors at various points on the exhibition grounds. Innovative printing technologies make it possible to turn floor coverings into unique design experiences, enabling very individual needs to be realized. For example, it is now easy to create even a one-off, individually designed carpet and print it with a unique pattern, picture or logo.
Immersive carpets are also rapidly gaining ground. These give the impression of being completely immersed in a virtual environment and make the border between the floor and the wall disappear. A powerful effect that leaves a lasting impression, whether in hotels, offices or in your own home.
